Launch: insights for startup founders
6 posts in Launch.
By Farzad Khosravi Startup Pricing Strategy: How to Charge What You're Worth
Most founders underprice by 3-5x because they confuse cost-plus with value pricing. The framework I use with coaching clients to find the right number.
By Farzad Khosravi Product Market Fit Validation: Stop Building Products Nobody Wants
A practical framework for validating product-market fit before you over-invest — signals to look for, interviews to run, and metrics that matter.
By Farzad Khosravi NO BS Guide to Effective Competitor Research
A no-BS guide to competitor research that actually informs strategy — the lightweight workflow for finding gaps, exploits, and defensible positioning.
By Farzad Khosravi Startup Customer Onboarding: How to Get It Right
Most onboarding fails because founders run feature tours instead of getting users to one win. Here is how to design startup onboarding that actually retains.
By Farzad Khosravi Build Products for your startup that customer love consuming
How to build products customers actually want to use — practical product thinking that goes beyond shipping features and into customer outcomes.
By Farzad Khosravi How to Build an MVP (2026 Founder Guide)
How to launch and build an MVP that actually validates your idea. Scope, build, test, and iterate without burning runway on the wrong features.